Description

An all-in-one mascara created for every lash type with a unique eye-hugging brush to lift, lengthen, curl, and volumize for lush, long lashes.

Finding the perfect mascara comes down to your lash type, which is different for everyone. This weightless, easy-to-build formula combined with its curvy, multi-length brush was specifically made to give every lash type (fine/sparse, full/thick, straight, curly) more lift, length, curl, and volume. 

The ultra-black, water-resistant formula lasts all day without flaking or smudging.

Made with conditioners like castor oil so lashes stay soft and comfortable, never crunchy.

Real results: 

• 100% said the brush captures and coats each and every lash from root to tip**

• 100% of all lash types had more length & volume*

• 95% of all lash types had more lift*

• 93% said it separates and defines lashes without clumping**

• 92% said it creates longer-looking lashes that last all day**

• 92% of all lash types had more curl*

*In an independent instrumental study of 120 subjects

**In an independent consumer study of 58 subjects

WHY SELENA LOVES IT

“While I was creating this product, I learned that finding a mascara that works for you is just as personal as finding your go-to foundation. This is truly a universal mascara that works for everyone.” 

—Selena Gomez

Perfect Strokes Universal Volumizing Mascara

Tips

• 'Starting at the base of the lashes, pull mascara brush through from root to tip. Layer until desired effect is achieved. Repeat on bottom lashes. 
• If you typically use an eyelash curler before application, feel free to curl your lashes beforehand. 
• To remove mascara, use eye makeup remover or wash off with a gentle cleanser and warm water.